Loved Dog Treats by Tamar Gellar

Freshpet ^TM
"The Loved Dog Naughty to Nice" Contest

OFFICIAL RULES/ELIGIBILITY: Contest begins on 6/23/08 at 12:01:01 AM and ends on 8/15/08 at 11:59:59 PM. Open to dog owners who are legal residents of the contiguous U.S. and Canada, and have reached the age of majority in his or her state/province at time of entry. Void in Quebec, HI, AK, PR, the US Virgin Islands and where prohibited or restricted by law. Employees, immediate family members (parents, children or siblings, whether or not the individual lives in the same household) and household members of Freshpet ("Sponsor"), Grand Central Marketing, Little & King Co., LLC, and their respective parent companies, affiliates, subsidiaries, participating vendors, promotion, advertising agencies, or any other company involved with the design, production, execution or distribution of the Contest (collectively referred to as "Promotion Entities") are ineligible to enter. "Household members" shall mean people who share the same residence at least 3 months a year. All federal, state, and local laws and regulations apply.

HOW TO ENTER: Visit www.theloveddogcontest.com and follow the registration instructions to enter. Once registered, entrants may submit/upload their own "Problem Pet" video or photo/essay combination. In order for video entry to be accepted, entrant must appear on camera, with their dog and describe and display why their dog (puppies included) needs a personal training session with Tamar Geller; if a photo/essay submission, entrant must submit only one photo of themselves with their dog and an essay describing, in 250 words or less, why their dog needs a training session with Tamar Geller. Regardless of entry method, entrants must provide their current contact information in order to consist of a valid entry. Only one entry will be accepted from each entrant regardless of entry method. The Promotion Entities are not responsible for late, lost, stolen, misdirected, incomplete, corrupt or illegible entries. Upon submission, all entries become the property of Sponsor and will not be acknowledged or returned. All entries must be submitted according to the upload policies, which can be viewed at www.theloveddogcontest.com and videos submissions must be no longer than two minutes in duration. Grammar and sentence structure of essays submitted will not affect score. At the Sponsor's sole discretion, entries may be disqualified or censored if they contain any inappropriate material or language, including, but not limited to, profanity and nudity. Entrants must agree to the terms and conditions of the SponsorÕs Submission Guidelines before any video submissions will be accepted.

SELECTION OF WINNERS: All valid entries will be judged according to the following criteria:

Description of the dogÕs training issues must be accurate, true and proven on camera or in the essay. Videos and essays do not need to include any mention of The Loved Dog or Freshpet to be considered as winners. Sponsor reserves the right to disqualify any pet based on behavioral issues (e.g., no dangerous or violent dogs). Judging will be conducted on or about 8/22/08 by an internal panel of judges, including, but not limited to Tamar Geller and Freshpet Employees, whose decisions are final on all matters relating to this contest. In the event of a tie, entries with the highest points in the category ÒSuitability for Promotional PurposesÓ will win.

PRIZES: Grand (1): A one-hour personal training session with Tamar Geller for winner and his/her dog at the winner's home. Winner will also receive The Loved Dog Treats Gift Pack, which includes: A signed copy of The Loved Dog book, a copy of the Celebrate Your Dog DVD, Freshpet Food, 4 bags of dog treats and 1 Year's supply of treats (24 bags). Sponsor and Tamar Geller make no guarantees to the outcome of the training session. The training session must take place within 2 months of being awarded the prize and the training session must occur during times that are mutually acceptable to Tamar Geller and Sponsor or the prize may be forfeited. Approximate retail value ("ARV") of Grand Prize: $520.00. First (5): TheLoved Dog Treats Gift Pack, which includes: A signed copy of The Loved Dog book, a copy of the Celebrate Your Dog DVD, Freshpet Food, 4 bags of dog treats and 1 Year's supply of treats (24 bags). ARV: $220.00 each.

CONDITIONS: By participating/submitting an entry or accepting any prize, you represent and warrant that any submission (a) does not violate or infringe any copyright, trademark or other proprietary right of any person or entity and (b) the entry being submitted is factual and the entrant depicted is the actual owner of the dog. All submissions, and all concepts or ideas contained or embodied therein, become the sole property of Sponsor, who reserves the right to edit the content of each entry as it sees fit. By entering, entrants grant Sponsor and their affiliates and agents permission to use all entry materials for any purpose and in any media whatsoever, without further compensation to entrants. Selected entries may be posted on Sponsor's website at any time, if deemed appropriate by Sponsor and at Sponsor's sole discretion. Potential winners will be notified by phone and or mail on or about 8/29/08 and may be required to sign an Affidavit of Eligibility/Liability release (and where legally permissible a Publicity Release) and return it to Sponsor within seven (7) days of notification date or Sponsor reserves the right to select next highest scoring entry as an alternate winner. No substitution or transfer of prize permitted, unless advertised prize becomes unavailable, in which case a prize of equal or greater value will be substituted by Sponsor in Sponsor's sole discretion. Return of any prize/prize notification as undeliverable may result in disqualification with an alternate winner selected. If a winner is disqualified for any reason, Sponsor will select the next highest scoring entry as the alternate winner. All federal, state and other taxes, fees and other expenses, if any, are the sole responsibility of winner. Winner will also be responsible for any insurance, fees, costs, liabilities, or expenses with use and/or acceptance of prize. By entering, each entrant agrees to abide by and be bound by these Official Rules. Winner consents to use of their name and likeness for advertising/publicity/commercial purposes without additional compensation, except where prohibited by law. Entrants hereby release and hold harmless each of the Promotion Entities, and their respective parent companies, subsidiaries, related entities, affiliates, agencies, employees, officers, directors, shareholders and agents from any and all claims, demands, losses and liabilities arising out of this promotion or use or misuse of the prizes awarded hereunder, the Promotion Entities assume no liability or responsibility for damages, losses or injury resulting from this Contest or the acceptance or use of the prize.

WINNER'S LIST: For a copy of the Official Winners List (available after 8/29/08), send a separate, self-addressed, stamped envelope to: "The Loved Dog Naughty to Nice Contest Winners," 31 Merrick Ave., Suite 210, Merrick, NY 11566 by 9/12/08.

SPONSOR: Freshpet, 400 Plaza Dr., Secaucus, NJ 07094.

ADMINISTRATOR: Little & King Co., LLC, 31 Merrick Ave., Merrick, NY 11566.